MetaMedia Coordinates First Live Special Film Screening Event
The Entertainment Platform Helped Deliver Sony Pictures’ Morbius “Screening of the Americas”
LOS ANGELES — MetaMedia, the world’s first entertainment platform that delivers movies, premium content and live events to cinemas and other venues around the world, today announced its first collaboration with Sony Pictures for its Morbius “Screening of the Americas,” a special fan screening of the new film.
“I couldn’t be more proud of MetaMedia for having our first special film screening as our inaugural event with Sony Pictures,” said MetaMedia Founder and Chief Executive Officer Jason Brenek. “I’m looking forward to working more with our event’s three partners — Sony Pictures, Cinemark and Cinecolor — to deliver more of the finest possible event experiences in the world.”
MetaMedia’s digital technology not only delivered the movie to Cinemark Playa Vista, where the special event was held, but facilitated a live stream of the red carpet arrivals and film introduction with Morbius cast members Jared Leto, Adria Arjona, Al Madrigal and Tyrese Gibson and writers Matt Sazama & Burk Sharpless at select Cinemark theaters in Argentina, Brazil, Colombia and Chile. MetaMedia’s technology enabled fans in Cinemark theatres across the United States and Latin America, through distribution partner Cinecolor, a Latin American cinema services and exhibition conglomerate, to participate in the special event. Cinemark, the third-largest exhibitor in the United States, has been a critical partner in the widespread adoption of MetaMedia’s entertainment technology.
MetaMedia is the first global entertainment platform that delivers movies, premium content and live events to cinemas and other venues around the world. Powered by Microsoft Azure, MetaMedia’s cloud-based platform provides for the secure, rapid and cost-effective delivery of big-screen entertainment to cinemas, drive-ins, arenas and other commercial venues. MetaMedia is headquartered in Los Angeles. For more information, please visit www.metamedia.global
One of the most compelling and conflicted characters in Sony Pictures Universe of Marvel Characters comes to the big screen as Oscar® winner Jared Leto transforms into the enigmatic antihero Michael Morbius. Dangerously ill with a rare blood disorder and determined to save others suffering his same fate, Dr. Morbius attempts a desperate gamble. While at first it seems to be a radical success, a darkness inside him is unleashed. Will good override evil – or will Morbius succumb to his mysterious new urges?
Directed by Daniel Espinosa. Screen Story and Screenplay by Matt Sazama & Burk Sharpless. Based on the Marvel Comics. Produced by Avi Arad, Matt Tolmach and Lucas Foster. Executive producers are Jared Leto, Louise Rosner and Emma Ludbrook. The film stars Jared Leto, Matt Smith, Adria Arjona, Jared Harris, Al Madrigal and Tyrese Gibson.