Metamedia, Velocity and Pixelogic Announce “MVP” Partnership to Deliver Next Phase of Digital Content Creation and Distribution to Studios and Theatres

June 11, 2020

MetaMedia, Velocity and Pixelogic are proud to announce MVP, a groundbreaking partnership between these three industry leaders that will deliver next generation solutions, streamlined workflows and reduced cost in relation to creation and delivery of content direct to theatres around the world. Harnessing the combined capabilities of each partner, MVP brings an unparalleled end-to-end solution to improve how DCPs, KDMs, and cinema advertising are produced and distributed over managed internet connections directly to exhibitors’ screens and dynamic digital lobby displays.

Andy Scade, senior vice president and general manager of Pixelogic’s Worldwide Digital Cinema Services said, “We are excited to join this partnership and to bring to the table our global operating platform, proprietary technology and operational expertise to manufacture DCPs, KDMs and marketing materials at scale.”

Joe Ross, executive vice president of sales and marketing at Velocity added, “The capabilities of Pixelogic, combined with our expertise, proven track record, best in class, 24/7 U.S.-based NOC, technical field support from more than 5,000 highly trained technicians, and global networking capabilities and MetaMedia’s innovative delivery platform, will allow MVP to reinvent how content delivery and content licensing takes place in the theatrical space.”

By lowering costs and increasing the efficiency and speed of content delivery for the entertainment industry, the MVP partnership will provide content creators and distributors with a longer window to finalize their movies and marketing materials. The solution offered by the MVP triumvirate provides the long-awaited next generation content distribution platform with two-way communication and flexible timelines.

With deliveries becoming quicker, cheaper, more automated and with the ability to help to monetize the cinema lobby with dynamic marketing capabilities, the MVP partnership brings many benefits to the exhibition community, including impactful digital marketing displays creating new ways of viewing content in the lobby.

Integral to MVP is the MetaMedia Entertainment Network, the world’s first cloud-based network for content delivery to cinemas. “More than ever, exhibitors are looking for new sources of revenue and ways to cut costs as they reimagine their business models,” said MetaMedia CEO Jason Brenek. “Our network brings exhibitors live and recorded programs, including concerts, sporting events, foreign, and faith-based content, while automating many behind the scenes delivery functions. Our partnership with Pixelogic and Velocity amplifies MetaMedia’s offering by adding digital marketing materials both onscreen and in the lobby, together with world-class content mastering and localization capabilities. All of this comes from teams of professionals with decades of experience and leadership throughout the motion picture industry.”

As the entertainment and exhibition industry begin to reopen and recover post COVID-19, the MVP group is committed to creating innovative, cost-effective and “hands-free” solutions that work in conjunction with current and future working practices. This initiative enables a much-needed evolution to how materials in the theatrical space are sent and received as the industry transitions to the new normal.

About MetaMedia 

MetaMedia Technologies is an entertainment technology company that creates cost-saving content delivery and new revenue-generating programming solutions for cinema owners and content producers. MetaMedia has created and launched the MetaMedia Entertainment Network, the first global, cloud-based distribution platform for securely, rapidly, and cost-effectively delivering a diverse array of programming to a global footprint of cinemas. MetaMedia is headquartered in Los Angeles. For more information, please visit www.metamedia.global.

About Velocity, A Managed Services Company

Led by Founder and CEO, Greg Kiley, Velocity has been delivering a streamlined, single-source approach to managed services for over 15 years – continually earning the trust of its growing client base in the retail, hospitality and motion picture industries. Velocity’s core services include Network and Telecommunications Connectivity, On-site Field Tech Repairs and Service, Field Project Rollouts, and Implementations. With an in-house team of seasoned software development and engineering experts and several hardware and software design and utility patents, Velocity offers highly customized, customer-focused and best-in-class solutions, by integrating the latest technologies available into all its product offerings. From development to implementation and upkeep, Velocity manages all aspects of the service and deployment, allowing customers to keep their focus on their core business priorities.

Based in Holland, OH, a suburb of Toledo, Velocity is a privately held company with approximately 500 employees. The company has nine redundant data centers, more than 5,500 certified technicians throughout the U.S., and 450 carrier agreements and is a CLEC in all 50 states. For more information, visit www.velocitymsc.com.

About Pixelogic

Pixelogic is a global provider of content localization and distribution services for the media and entertainment industry. Built on advanced next generation workflows and operations in Burbank, CA., Culver City, CA., London UK and Cairo, Egypt, Pixelogic services the industry’s leading content owners including the major Hollywood studios, broadcasters, digital retailers and a range of others. Pixelogic services include subtitling and closed captioning, foreign language dubbing, access services, text and metadata translation, audio services, marketing and promotional material design and versioning, digital cinema mastering and key fulfilment, post-theatrical distribution mastering, compression and authoring for physical media formats, transcoding and packaging for digital distribution products, archive mastering, and custom software and application development services. For more information, visit www.pixelogicmedia.com

Pixelogic Media Contact:

ignite strategic communications

office: +1 818 980 3473

sally christgau | sally@ignite.bz | mobile +1 415 238 2254

christine purse | chris@ignite.bz | mobile +1 323 806 9696

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Jason Brenek

Chief Executive Officer

Leveraging two decades of senior executive experience across multiple sectors of the film and entertainment industry, Jason Brenek assembled a group of powerful industry leaders with incomparable experience and relationships to forge the building blocks of MetaMedia. As Chief Executive Officer of MetaMedia, Brenek focuses intently on realizing the operational, economic and programming benefits of creating a next-generation distribution network, which are mutually-beneficial to content producers and cinemas around the world.

Prior to MetaMedia, Brenek was President of IMAX HOME at the IMAX Corporation, where he led business and engineering teams around the world to develop and launch multiple new products, technologies, and platforms. Before IMAX, Brenek spent over a decade in senior management roles at The Walt Disney Studios. While serving as Senior Vice President of International In-Home and Head of Global Business Development and Strategic Partnerships, Brenek established partnerships with global brands including Netflix, Google, Amazon, Apple. and Samsung to distribute Disney-owned content across new digital/OTT platforms, television, and retail. Brenek previously served as Disney's Senior Vice President of Worldwide Digital Cinema and Cinema Programming, overseeing the company's global transition from analog to digital cinema. Brenek also developed and co-produced two Disney feature films and multiple live sporting events in cinemas with ESPN. Brenek received his Master of Business Administration from Harvard Business School and his Bachelor of Business Administration from the University of Texas at Austin.

Dale "Bud" Mayo

Board Chairman

Dale "Bud" Mayo is an international award-winning digital cinema pioneer. His companies have transformed how films and alternative content are delivered and managed for over 14,000 screens in cinemas around the world. Having raised over $1 billion in capital and founded six companies, Mayo brings a wealth of financial and management expertise to his role as chairman of MetaMedia, where he endeavors to complete the digital cinema revolution he began twenty years ago.

Prior to MetaMedia, Mayo co-founded and was chairman of New Vision Theatres, a 184 screen theatre circuit he assembled from AMC Entertainment and Carmike Cinemas holdings. Before New Vision, Mayo was president of alternative programming and distribution for the nation's fourth largest cinema exhibitor, Carmike Cinemas, which had acquired and sought to emulate the success of Digital Cinema Destinations (also known as Digiplex), of which Mayo was chief executive officer (CEO), chairman, and founder. Mayo had dedicated Digital Cinema Destinations, a 204-screen cinema exhibitor, to demonstrating how cinemas could continue to thrive in the 21st century by growing into interactive entertainment centers that use alternative content such as live sports, gaming, concerts and operas to augment and expand feature film revenues. Previously, Mayo was founder and CEO of Cinedigm Digital Cinema Corp., the company that rolled out the first 4,000 cinema-screen conversions from analog to digital by serving as a trusted intermediary between studios, exhibitors, distributors and vendors, thus ushering in the start of the digital cinema era. Cinedigm continued to fund and deploy thousands more digital upgrades even after Bud's retirement from the company in 2010. Mayo received his Bachelor of Science in Finance and Financial Management Services from New York University's Stern School of Business.

Chuck Goldwater

President, North America

For over two decades, Chuck Goldwater has served as a senior executive in the entertainment and cinema exhibition industry which has earned him incomparable industry-wide trust and respect. As President, North America for MetaMedia, Goldwater draws upon his broad understanding and deep connections to exhibitors and studios across the country to create a robust network of exhibitor and studio partnerships for MetaMedia. He also applies his knack and experience for building successful entertainment startups to MetaMedia's growing infrastructure and success.

Prior to MetaMedia, Goldwater was co-founder and CEO at cinema chain New Vision Theaters. Before that, Goldwater served as Vice President of Strategic Initiatives at Carmike Cinemas, which acquired Digiplex Destinations, a cinema chain where Goldwater served as Executive Vice President and a member of the Board of Directors. At New Vision, Carmike, and Digiplex, Goldwater was an energetic and effective advocate for alternative programming and “event cinema” as a means of increasing seat utilization and creating incremental revenue for exhibitors. Before Digiplex, Goldwater was President of Cinedigm (formerly known as AccessIT), the company credited with deploying the first digital cinema infrastructure and electronic delivery network. Previously, Goldwater was selected by the then seven largest Hollywood studios to serve as Chief Executive Officer of Digital Cinema Initiatives (“DCI”), a joint venture that created the industry-wide specifications and the technical quality and security architecture for digital cinema systems. Goldwater was also inducted into the industry’s ShowEast Hall of Fame and is a Will Rogers/Motion Picture Pioneers Foundation Board Advisory Member.

Frank Bryant

Chief Operating Officer (COO)

With nearly twenty-five years of senior management experience in domestic and international film and television, Frank Bryant has a rare background in strategy, sales, marketing and operations. He has significant experience launching and scaling international businesses in motion picture distribution, exhibition and marketing. As Chief Operating Officer (COO) for MetaMedia, Bryant is responsible for revenue, managing global go-to-market strategies, securing international partners, negotiating strategic partnerships and setting commercial and investment strategy and priorities for MetaMedia.

Prior to joining MetaMedia, Bryant was Senior Vice President and Head of Dolby Cinema, a leading “premium large format” offering. Under Bryant, Dolby Cinema grew from a start up to a global network of over 200 cinema locations on 3 continents, improving box office for exhibitor and studio partners alike. Before Dolby, Bryant was Senior Vice President of International Digital Distribution and Licensing at 21st Century Fox, where he scaled international operations and doubled revenue. Prior to Fox, Bryant was Senior Vice President of Distribution Strategy and Digital Media at Walt Disney Studios, where he spearheaded the studio’s conversion from analog to digital distribution in film, home entertainment and television. During his stint at Disney, Bryant negotiated the industry’s first large scale digital cinema deployment deal, the first digital distribution deal for films with Apple iTunes, and a nine-figure deal to facilitate Disney’s adoption of the Blu-Ray format. Ahead of this role, Bryant served as Executive Director of Worldwide Marketing Operations for Sony Pictures Entertainment and as Principal Consultant in PriceWaterhouseCoopers’ Media and Entertainment Strategy practice. Bryant received a Master of Business Administration from Harvard Business School and a Bachelor of Arts in Legal Studies from the University of California, Berkeley.

Daniel Fair

Head of Studio Client Services

After a decade of overseeing relationships with studios for the nation's leading film distribution services firm, Daniel Fair in one of the entertainment industry’s most trusted, reliable leaders. As Metamedia's senior vice president of sales, client services and account management, Fair's role is to cultivate studio partnerships and ensure clients' needs are continuously satisfied. Prior to MetaMedia, Fair was senior vice president of global client services at Deluxe Technicolor Digital Cinema, where he was the main point of contact for studio executives and oversaw all studio facing client teams. Earlier, Fair joined Deluxe near the start of its transition to digital cinema, where his focus was on digital cinema and managing the distributor's domestic Sony Pictures and Warner Bros. accounts. Previously, Fair worked as assistant editor on feature films for 21st Century Fox, The Walt Disney Company, Metro-Goldwyn-Mayer Studios and Dreamworks. Fair received his Bachelor of Arts in communications from the University of Missouri, Columbia.

Arbi Derzakharian

Head of Operations

An accomplished executive with over fifteen years of experience overseeing operations, exhibitor relations and post-production at two of the world's largest film distributors, Arbi Derzakharian embodies a rare combination of highly-developed management, operational, client relations, and software engineering skills. As MetaMedia's Vice President of Operations, Derzakharian oversees a team of highly skilled operators, manages the secure and timely and secure ingest and delivery of all content which flows through the MetaMedia Entertainment Network.

Prior to MetaMedia, Derzakharian was Senior Director of Post-Production and Operations at IMAX, where he consolidated the post-production and operations departments, doubled the firm's trailer output, created proprietary software to track work orders, and helped lead the successful pilot phase of IMAX's booking and electronic delivery technology. Before IMAX, Derzakharian was Executive Director of Customer Service at film distributor Deluxe Entertainment Services Group, where he oversaw management of exhibitor relations and was responsible for addressing exhibitor issues with the last mile of film delivery. Derzakharian received a dual Bachelor of Arts in Communications and Critical Film Studies from the University of Southern California.

Shaiwal “Shay” Priyadarshi

Chief Technology Officer (CTO)

A dynamic inventor with over a dozen patents, Shaiwal "Shay" Priyadarshi is a trusted leader and mentor to high-performing tech teams, executives and business partners. For over 25 years, Priyadarshi has assembled and led front-end and back-end engineering teams, developed market-leading products and intellectual property that spans from embedded systems and data centers to leading cloud platforms such as Amazon Web Services, Microsoft Azure, Google Cloud Platform and Oracle Cloud. As chief technology officer (CTO) for MetaMedia, Priyadarshi continues to maintain his exemplary track record of overseeing innovative products from concept to delivery.

Prior to MetaMedia, Priyadarshi was CTO of IMAX Home, where he developed the world's highest-quality, internet-delivered video playback system needed to support IMAX Corporation’s pioneering technologies. Before IMAX, he served as CTO of PRIMA Cinema where he led the research, development and approval processes of the world's first and only movie service that was authorized to distribute new Hollywood movies to private home theaters. And previous to PRIMA Cinema, he worked as director of engineering at DivX, where he led the development of new technologies that power many leading streaming services today. Priyadarshi received his Bachelor of Engineering in Computer Science and Electronics from the University of Edinburgh, Scotland.