MetaMedia facilitates the expansion of Magic Screen, a groundbreaking interactive content studio
As the Covid-19 pandemic compelled exhibitors to think of new, innovative ways to use their cinema spaces, many exhibitors expanded and accelerated their alternative content initiatives. Alternative content, or non-film entertainment experiences, offers many exhibitors an enticing opportunity to expand and pivot to meet the demands of a post-pandemic world.
With its revolutionary cloud-based technology, entertainment technology leader MetaMedia is poised to stand at the forefront of an alternative content revolution. MetaMedia continues to support the expansion of alternative content through a number of partners including Harena Data (a gaming community aggregation company), Laugh Lounge (a producer of exclusive, live-streamed stand-up comedy shows) and EncoreLive (a company that serves as the connection point between artists, brands, and individuals to create unique concert experiences for fans).
Most recently, MetaMedia initiated a partnership with Howie Mandel’s Alevy Productions and Super78 Studios, an award-winning design studio that develops immersive content, to launch Magic Screen, the world’s first interactive platform for animated and live content. Magic Screen’s technology allows audiences to play a role in a real-time, live-action or animated experience. It is the world’s first platform for interactive content that can engage thousands of people in multiple theaters and cities simultaneously, all controlled from one location. Magic Screen builds on Super 78’s Geppetto, a proprietary live-character animation and show-control system that allows audiences to have individual, unscripted conversations with animated characters. Gepetto was developed over a decade, and currently powers interactive shows in theme parks around the world including Donkey Live! at Universal Studios Singapore, Smurf’s Village Playhouse at MOTIONGATE Theme Park in Dubai and 20,000 Leagues Under the Sea: An Interactive Adventure at Moody Gardens in Texas, which was nominated for the first Producers Guild of America (PGA) Innovation Award in 2019. With MetaMedia’s expertise in the entertainment technology industry, Magic Screen will expand from theme parks to cinemas around the world.
“Magic Screen is a disruptor on a global scale,” said Super 78 CEO Dina Benadon. “Together with Howie Mandel and MetaMedia, Magic Screen is uniquely positioned to be first to market in creating new revenue streams for theaters beyond their traditional model. At Super 78, we’ve produced interactive theme park shows for decades and now with Magic Screen, audiences can engage in custom experiences at local movie theaters.”
Jay Williams, Magic Screen’s General Manager, added, “The COVID pandemic hit the theatrical exhibition industry particularly hard and we think Magic Screen is going to be integral in bringing audiences back into movie theaters. This is the kind of unique experience that simply can’t be had at home.”
Over the past few months, MetaMedia and Magic Screen have held demos in Los Angeles for Studios, cinema owners, and pre-show advertisers, among others. Such demos included a public showing at CinemaCon in June. The demos have featured Bobby, the titular character from the show Bobby’s World played by Magic Screen co-founder Howie Mandel. During the demos, Bobby identifies audience members, speaks with them and answers questions in real time. After each demonstration, MetaMedia and Magic Screen executives hosted a Q&A session in which they answered questions and spoke about Magic Screen capabilities. MetaMedia is currently deploying Magic Screen technology to its first location in Los Angeles and additional cinemas across the nation will be announced soon.
In addition to alternative content like Magic Screen, MetaMedia continues to deliver countless films to cinemas across the U.S. and Canada. The MetaMedia Entertainment Network expanded its network to more than 3,000 screens across the U.S. and Canada. With such dramatic growth and innovation, MetaMedia shows no signs of slowing down.