Leading Hollywood & Gaming Tech Companies Converge to Produce & Deliver Groundbreaking Live Esports Events into Drive-ins, Cinemas, and Other Venues

Los Angeles, CA  NOV. 18, 2020 — MetaMedia, one of the fastest growing entertainment technology companies in the world, and gaming community aggregation company Harena Data, Inc., today announced a groundbreaking partnership beginning with the launch of StudioGYO powered by MetaMedia.

StudioGYO powered by MetaMedia will produce and deliver community esports events, tournaments, and other programming for drive-ins, cinemas, and out-of-home venues. As part of the  launch, StudioGYO will host “A Holiday Esports Spectacular” on December 19, 2020. The event brings the game Rocket League, an arcade-style vehicular soccer game, as a family game night where players and their families can compete in 2v2 battle mode matches online as a way to connect together during the pandemic. In addition to playing at home, families can head to their nearest drive-in or cinema to watch matches of expert players. In compliance with federal, state and local health guidelines, StudioGYO will work with local venues to announce theater locations on December 4.

“MetaMedia’s proprietary cloud-based content delivery platform gives us the opportunity to instantly deliver esports content anywhere,” said Harena Data Chief Strategy  Officer William Dever. “This partnership will create mainstream appeal for esports by building a community of gamers and giving them the play  they deserve. While we understand that some theaters are temporarily closed, we are here to support all open theaters and those that will be reopening soon.”

“As a leader in a rapidly-growing, esports space, Harena Data is the perfect partner to help launch  our out-of-home esports events,” said MetaMedia CEO Jason Brenek. “I’m looking forward to working with Harena and GYO to help bring esports fans together outside of their homes for shared, safe viewing of live competitive tournaments and events.”

MetaMedia, the world’s first commercial cloud-based content delivery platform for cinemas, drive-ins and other out-of-home venues will expand Harena Data’s ability to deliver competitive videogaming events to  venues worldwide. Via the new partnership, Harena Data will organize and broadcast  live gaming events to MetaMedia’s content delivery platform, which already has more than 5,000 indoor cinema screens under contract.

Harena Data’s esports portal, GYO Score, an esports and gaming data analytics platform that seeks to support gamers and esports at all levels, will serve as the bridge connecting StudioGYO gamers. GYO Score provides communities with tools of empowerment with the goal of bringing their members together. Businesses, universities, professional gaming leagues and clubs use GYO to manage their tournaments and rosters for the world’s top esports games, from League of Legends to Starcraft and Fortnite.

Earlier this year, MetaMedia launched the MetaMedia Entertainment Network™, which provides for the secure, rapid and cost-saving digital delivery of movie, on-screen, advertising programs and live-streamed events. The partnership with Harena Data, represents an important step in helping drive-ins, cinemas,and other commercial out-of-home venues diversify and expand their audiences and revenue streams. Over the past several months, MetaMedia has partnered with several major global cinema operators, including  Cinemark, Cinépolis, Landmark Cinemas of Canada, Emagine and the Independent Cinema Alliance.

About MetaMedia: 
MetaMedia is an entertainment technology company that creates next-generation technologies and new revenue-generating opportunities for content producers and cinemas. MetaMedia created and launched the MetaMedia Entertainment Network™ the first global, cloud-based distribution platform. Powered by Microsoft Azure, the MetaMedia Entertainment Network TM provides for the secure, rapid and cost-effective delivery of movies, trailers, advertisements, live-streamed events and other big-screen programming to cinemas, drive-ins, arenas, and other out-of-home venues. MetaMedia is headquartered in Los Angeles. For more information, please visit www.metamedia.global.

About Harena Data, Inc:
Founded in 2017, Harena Data has developed GYO Score to be a data analytics, league development, and player management tool for the esports industry. The principles of Harena Data have a strong background in esports, event management, motion picture production, and telecommunications. In addition to GYO Score, Harena Data specializes in esports consultation regarding the development and deployment of esports venues, scholastic esports programs, and esports league concepts.

Jason Brenek

Chief Executive Officer

Leveraging two decades of senior executive experience across multiple sectors of the film and entertainment industry, Jason Brenek assembled a group of powerful industry leaders with incomparable experience and relationships to forge the building blocks of MetaMedia. As Chief Executive Officer of MetaMedia, Brenek focuses intently on realizing the operational, economic and programming benefits of creating a next-generation distribution network, which are mutually-beneficial to content producers and cinemas around the world.

Prior to MetaMedia, Brenek was President of IMAX Corporation, where he led business and engineering teams around the world to develop and launch multiple new products, technologies, and platforms. Before IMAX, Brenek spent over a decade in senior management roles at The Walt Disney Studios. While serving as Senior Vice President of International In-Home and Head of Global Business Development and Strategic Partnerships, Brenek established partnerships with global brands including Netflix, Google, Amazon, Apple. and Samsung to distribute Disney-owned content across new digital/OTT platforms, television, and retail. Brenek previously served as Disney's Senior Vice President of Worldwide Digital Cinema and Cinema Programming, overseeing the company's global transition from analog to digital cinema. Brenek also developed and co-produced two Disney feature films and multiple live sporting events in cinemas with ESPN. Brenek received his Master of Business Administration from Harvard Business School and his Bachelor of Business Administration from the University of Texas at Austin.

Dale "Bud" Mayo

Board Chairman

Dale "Bud" Mayo is an international award-winning digital cinema pioneer. His companies have transformed how films and alternative content are delivered and managed for over 14,000 screens in cinemas around the world. Having raised over $1 billion in capital and founded six companies, Mayo brings a wealth of financial and management expertise to his role as chairman of MetaMedia, where he endeavors to complete the digital cinema revolution he began twenty years ago.

Prior to MetaMedia, Mayo co-founded and was chairman of New Vision Theatres, a 184 screen theatre circuit he assembled from AMC Entertainment and Carmike Cinemas holdings. Before New Vision, Mayo was president of alternative programming and distribution for the nation's fourth largest cinema exhibitor, Carmike Cinemas, which had acquired and sought to emulate the success of Digital Cinema Destinations (also known as Digiplex), of which Mayo was chief executive officer (CEO), chairman, and founder. Mayo had dedicated Digital Cinema Destinations, a 204-screen cinema exhibitor, to demonstrating how cinemas could continue to thrive in the 21st century by growing into interactive entertainment centers that use alternative content such as live sports, gaming, concerts and operas to augment and expand feature film revenues. Previously, Mayo was founder and CEO of Cinedigm Digital Cinema Corp., the company that rolled out the first 4,000 cinema-screen conversions from analog to digital by serving as a trusted intermediary between studios, exhibitors, distributors and vendors, thus ushering in the start of the digital cinema era. Cinedigm continued to fund and deploy thousands more digital upgrades even after Bud's retirement from the company in 2010. Mayo received his Bachelor of Science in Finance and Financial Management Services from New York University's Stern School of Business.

Chuck Goldwater

President, North America

For over two decades, Chuck Goldwater has served as a senior executive in the entertainment and cinema exhibition industry which has earned him incomparable industry-wide trust and respect. As President, North America for MetaMedia, Goldwater draws upon his broad understanding and deep connections to exhibitors and studios across the country to create a robust network of exhibitor and studio partnerships for MetaMedia. He also applies his knack and experience for building successful entertainment startups to MetaMedia's growing infrastructure and success.

Prior to MetaMedia, Goldwater was co-founder and CEO at cinema chain New Vision Theaters. Before that, Goldwater served as Vice President of Strategic Initiatives at Carmike Cinemas, which acquired Digiplex Destinations, a cinema chain where Goldwater served as Executive Vice President and a member of the Board of Directors. At New Vision, Carmike, and Digiplex, Goldwater was an energetic and effective advocate for alternative programming and “event cinema” as a means of increasing seat utilization and creating incremental revenue for exhibitors. Before Digiplex, Goldwater was President of Cinedigm (formerly known as AccessIT), the company credited with deploying the first digital cinema infrastructure and electronic delivery network. Previously, Goldwater was selected by the then seven largest Hollywood studios to serve as Chief Executive Officer of Digital Cinema Initiatives (“DCI”), a joint venture that created the industry-wide specifications and the technical quality and security architecture for digital cinema systems. Goldwater was also inducted into the industry’s ShowEast Hall of Fame and is a Will Rogers/Motion Picture Pioneers Foundation Board Advisory Member.

Frank Bryant

Chief Operating Officer (COO)

With nearly twenty-five years of senior management experience in domestic and international film and television, Frank Bryant has a rare background in strategy, sales, marketing and operations. He has significant experience launching and scaling international businesses in motion picture distribution, exhibition and marketing. As Chief Operating Officer (COO) for MetaMedia, Bryant is responsible for revenue, managing global go-to-market strategies, securing international partners, negotiating strategic partnerships and setting commercial and investment strategy and priorities for MetaMedia.

Prior to joining MetaMedia, Bryant was Senior Vice President and Head of Dolby Cinema, a leading “premium large format” offering. Under Bryant, Dolby Cinema grew from a start up to a global network of over 200 cinema locations on 3 continents, improving box office for exhibitor and studio partners alike. Before Dolby, Bryant was Senior Vice President of International Digital Distribution and Licensing at 21st Century Fox, where he scaled international operations and doubled revenue. Prior to Fox, Bryant was Senior Vice President of Distribution Strategy and Digital Media at Walt Disney Studios, where he spearheaded the studio’s conversion from analog to digital distribution in film, home entertainment and television. During his stint at Disney, Bryant negotiated the industry’s first large scale digital cinema deployment deal, the first digital distribution deal for films with Apple iTunes, and a nine-figure deal to facilitate Disney’s adoption of the Blu-Ray format. Ahead of this role, Bryant served as Executive Director of Worldwide Marketing Operations for Sony Pictures Entertainment and as Principal Consultant in PriceWaterhouseCoopers’ Media and Entertainment Strategy practice. Bryant received a Master of Business Administration from Harvard Business School and a Bachelor of Arts in Legal Studies from the University of California, Berkeley.

Daniel Fair

Head of Studio Client Services

After a decade of overseeing relationships with studios for the nation's leading film distribution services firm, Daniel Fair in one of the entertainment industry’s most trusted, reliable leaders. As Metamedia's senior vice president of sales, client services and account management, Fair's role is to cultivate studio partnerships and ensure clients' needs are continuously satisfied. Prior to MetaMedia, Fair was senior vice president of global client services at Deluxe Technicolor Digital Cinema, where he was the main point of contact for studio executives and oversaw all studio facing client teams. Earlier, Fair joined Deluxe near the start of its transition to digital cinema, where his focus was on digital cinema and managing the distributor's domestic Sony Pictures and Warner Bros. accounts. Previously, Fair worked as assistant editor on feature films for 21st Century Fox, The Walt Disney Company, Metro-Goldwyn-Mayer Studios and Dreamworks. Fair received his Bachelor of Arts in communications from the University of Missouri, Columbia.

Arbi Derzakharian

Head of Operations

An accomplished executive with over fifteen years of experience overseeing operations, exhibitor relations and post-production at two of the world's largest film distributors, Arbi Derzakharian embodies a rare combination of highly-developed management, operational, client relations, and software engineering skills. As MetaMedia's Vice President of Operations, Derzakharian oversees a team of highly skilled operators, manages the secure and timely and secure ingest and delivery of all content which flows through the MetaMedia Entertainment Network.

Prior to MetaMedia, Derzakharian was Senior Director of Post-Production and Operations at IMAX, where he consolidated the post-production and operations departments, doubled the firm's trailer output, created proprietary software to track work orders, and helped lead the successful pilot phase of IMAX's booking and electronic delivery technology. Before IMAX, Derzakharian was Executive Director of Customer Service at film distributor Deluxe Entertainment Services Group, where he oversaw management of exhibitor relations and was responsible for addressing exhibitor issues with the last mile of film delivery. Derzakharian received a dual Bachelor of Arts in Communications and Critical Film Studies from the University of Southern California.

Brad Derusseau

Vice President, Exhibitor Relations & Affiliate Networks

A trusted digital innovation leader, Brad Derusseau has over 30 years of experience cultivating long-term exhibitor partnerships, building customized technology solutions and delivering day and night client support. As MetaMedia’s Vice President of Exhibitor Relations & Affiliate Networks, Derusseau’s role is to expand MetaMedia’s network footprint by forging partnerships with the theatre exhibitors and launching revenue generating technology platforms on MetaMedia’s next-generation digital distribution system.

Prior to MetaMedia, Derusseau was co-founder and chief technology officer of Cinema Scene Marketing, a leader in in-theatre marketing and digital signage. At Cinema Scene, Derusseau oversaw development the TrailerVision media network, which streams movie trailers and advertisements in theater lobbies, and negotiated all long-term agreements for the TrailerVision network. Before Cinema Scene, Derusseau was as senior executive at Sprint, managing Asia-Pacific relations, international product development, and domestic partnership marketing. Derusseau received his Master of Business Administration from Rockhurst University and his Bachelor of Business Administration from the University of Kansas.